On February 28, 2012, one of our members decided she wanted to make a Leap Day donation. I asked her if we could do something special and use this as a “challenge donation” for Leap Day, to which she agreed. I sent out an email to our membership asking, “What will you do with your extra day?” I explained that we had a challenge donation and that every dollar they gave on Leap Day would be matched up to $2,500. Pledgers were given two weeks to deliver their donation, in person or by mail.
We received pledges of over $7,000 in the 24 hours following the email (Leap Day). People began dropping off donations that day, and by the following Sunday we had already collected $5,900 of that (including the $2,500 match) in envelopes marked “Leap Day Donation.” This amount was over and above our normal Sunday collection.
Leap Day was very productive for Unity in the Rockies, and this fundraiser was almost effortless. I know Leap Day only happens once every four years, but this kind of fundraiser could be done in other places and for other reasons: perhaps for any holiday or for a church anniversary, or a member could issue a challenge donation on his or her birthday. Whenever we are lucky enough to know a large contribution is coming, we could consider asking the donor to issue a challenge. In our case, we kept the challenging donor anonymous.
I thought I would share our joy and gratitude with you in case this idea is helpful for others. Blessings and thank you for all you do!