Create a Social Media Marketing Plan

Published on: June 1, 2016

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Creating a social media marketing plan for ministry was the focus for the web call hosted by Unity Worldwide Ministries on May 18, 2016. You can view a video/audio recording of the call. While this is a vast topic, certainly worthy of more than a one-hour web call, we begin at the beginning. The key points covered in the call are:

  1. Have clearly defined goals for each channel.
  2. Create a posting strategy for ministry teams.
  3. Integrate social media into your current communications plan.
  4. Use tools for analytics.

Rev Jacquie Lenati, media production coordinator, hosted the call which was designed to provide guidelines for developing a social media marketing strategy that works for your community. This includes utilizing analytics tools as well as organizing your strategy within your current communications plan.

Activity in digital spaces allows the Unity message to reach millions of people at all hours and around the world. Cyberspace is more than just a place to broadcast information, it is a place to build relationships with individuals as well as with communities. A new minister can get to know a city, a neighborhood, and congregants before relocating to the community. In the same way, potential members are noticing when spiritual communities extend an online presence and—more importantly—are making decisions about connecting to a spiritual community before they ever set foot in the door.


In addition to providing media content for use in ministry, we are providing ongoing training for best practices in social media and technology.

Previous web calls focused on social media in ministry can be viewed on our Unity Worldwide Ministries website:

Nov 11, 2015 Creating an Effective Social Media Policy for Ministry

Jan 21, 2016 Creating and Training a Social Media Team in Your Ministry

The web calls we are hosting in support of social media and technology are made possible by the support of a grant from The John Templeton Foundation. The opinions expressed in the project are those of the author(s) and do not necessarily reflect the views of the John Templeton Foundation.

Jacquie Lenati
Media Production Coordinator at Unity Worldwide Ministries
Rev Jacquie Fernandez-Lenati, [email protected], serves our Unity Worldwide Ministries staff as our media production coordinator, producing digital content and support for Unity ministries. Visit

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  • How do we sign up to be included on these calls?
    Revs. Jim & Donna

    • Kristen Preud’homme

      Great question Jim and Donna, We publish all upcoming calls in The Path our Unity movement newsletter. You can sign up for it at Be sure to check The Path, you can also check to subscribe to Unity Leaders Journal (one a week email on Friday with that week’s posts) and Important Communications. This will keep you in the loop with all we’re doing. Hugs to you both!

    • Jacquie Lenati

      You can also see the call schedule for upcoming calls, as well as archives for past calls under Conversations with Unity Leaders on the UWM website. Here is a direct link:

  • Thanks, Jacquie and Kristen, for getting back to me. Hugs to both of you and thank you for all you do for all of us out here in the field.

    Donna and Jim

    • Kristen Preud’homme

      Hi Donna and Jim,
      Thanks for letting us know. We’re working on this and it’s a bit more complicated that we anticipated and will take a couple weeks to get our guru to fix it (he’s going on vacation). Please give us a little time, say 3 weeks. So sorry for the delay. If you would check back at that time hopefully it will be working. Please let me know if it isn’t.
      All the best to you both!