Major Changes to Unity Identity Program (Branding)

Published on: May 27, 2015

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For one moment just imagine what it would be like for Unity to be a globally recognized, spiritually based organization with teachings that can change the world. What if everyone knew and understood what Unity is, what we teach and how we help change the world for the better every day? Imagine as an individual minister that you were acknowledged with respect as a member of a great organization doing great things. This is part of the effort behind the creation and changes in the Unity Identity Program.

A Unity Worldwide Ministries (UWM) board task team was formed last year after convention (2014) and given the focus of looking at the Unity Identity Program. The team completed its work and the UWM board voted on the recommendations. All has been reviewed by the overall support organization that oversees the branding program for UWM and Unity World Headquarters at Unity Village. This effort has brought forth some major changes to the Unity Identity Program. Beginning in July 2015, the Unity Identity Program will be offered as a UWM membership benefit for no charge to ministers and ministries. This mean no entry fee and no annual fee for new or existing participants in the program. Another change employed is to allow Unity credentialed ministers to join the program. These changes are to provide member benefits to our UWM members and to encourage the use of the new identity to as many as possible.

Member_blue_webWhat This Means to Unity Ministers

Ministers will now be able to enroll in the program to receive a Unity logo with a local designator of “Worldwide Ministries Member.” See the example here:

Because the logo is registered and trademarked, the guidelines are still in place. To join, go to www.unity.org/branding and download the Minister Licensing Agreement

What This Means to Ministries

As of July 2015 this mean no entry fee and no annual fee for new or existing participants in the program. There will be a limit of 40 ministries per launch date that will be able to join. To join, go to www.unity.org/branding and download the Ministry Licensing Agreement.

Other Changes to the Unity Identity Program

Printing with our online print service bureau MiPrintShop (to look at the over 80 products available, login ID is “unity” and password “unity”) is no longer a requirement but an option available to all ministries and leaders. This means that printing with MiPrintShop is no longer a requirement for ministries with the Logo Package 1. MiPrintShop remains our recommended resource for all ministries’ and leaders’ printing needs or other print work. In addition, Unity Worldwide Ministries will be uploading a few print items to our self-serve website for participants’ use. They will be available for the member’s use for print without technological support.

Currently 107 ministries are using OneEach Technologies as their web provider. Our partnership with OneEach remains as it has always been as an optional support to host websites for ministries. We are currently in the process of developing a new option for our ministers to have a basic web presence through OneEach Technologies as well. Watch The Path for more details in the future.

The Program and Process to Join

Go to www.unity.org/branding and download the appropriate license. Read, sign and return to our branding coordinator at [email protected] or mail to Unity Worldwide Ministries, Attn: Branding Coordinator, PO Box 610, Lee’s Summit, MO 64063 or fax to 816.525.4020. Once we receive your signed license, UWM will email the date and time of the next Welcome Call. Once you or someone from the ministry has attended the call, your logos will be emailed to you.

Updated brochures containing this information are available from Unity Worldwide Ministries for those wanting to share this information with their board members and congregations. To receive free copies (postage paid by recipient), contact [email protected].

How the Unity Identity Program Began

In 2008, the joint boards of Unity School of Christianity and the Association of Unity Churches International came together to look at creating a common identity for the entire Unity movement. Along with the collaboration between the two core partners, it was decided to enroll the wisdom and support of Chuck Pettis, owner of BrandSolutions, Inc., to research the best ways to identify our movement.

There were two rounds of extensive surveys sent out in the summer and fall of 2009. The target audiences were both internal and external. The internal included ministers, students, spiritual leaders, congregants, donors, board members and employees of Unity organizations. The external audience included more than 600 people who were not aware, or were slightly aware, of the Unity movement. The group was also not affiliated with a church or were unhappy with their current affiliation. The results of these surveys can be found at www.unity.org/branding.

From the survey results a unique logo, supporting language, colors and pictures were created. For the first time in Unity’s history, there would be a common, unifying look for the two distinct US Unity organizations and the North American ministries choosing to join. With this work, the Unity Identity Program was created. Participation in this program was and still is strictly voluntary.

At the 2010 People’s Convention in San Diego, Calif., the conference body unanimously voted to change the name of the Association of Unity Churches International to Unity Worldwide Ministries. This would allow the association to align with the ministries that would be joining into our Unity Identity Program.

In September of 2010, the first test group of 28 ministries launched the new identity in the field. This program included personalized logos for the ministries, plus an online print vendor, MiPrintShop.com (to look at the over 80 products available, login ID is “unity” and password “unity”), for supplies needed to launch their new look. It also included extensive consulting and refining of the program to fit our leaders’ needs. In the first year, four more test groups were launched, bringing the total to 98 ministries. These ministries helped us look at the unique needs for ministries of all sizes.

The one need that quickly became apparent was for a quality website provider. Unity Worldwide Ministries partnered with OneEach Technologies to create a high-quality, user-friendly and affordable website for our ministries in the program. The first site was launched in October 2011. The home office’s new website launched in May 2012. There are currently 107 ministries using the support of OneEach Technologies, with 94 live sites and 13 in the process of being created.

Currently there are 212 ministries in the US and Canada, all 7 continental regions, 1 sub-region, 3 international organizations and 5 alternative ministries carrying the new logo and look to the world. See a complete list or a map of branded ministries.

Chuck Pettis shared with us many times that the program would continue to evolve over time, and the program is now evolving to the next level.

The Power of Our Unity

From extensive research a collective system of language, look and logo was created that resonates with who we are as Unity members and is also in harmony with those with similar values and open to Unity teachings. The research created our brand identity, which is the welcoming “voice” of our movement. Building on the professional research, UWM has created a comprehensive system of support for you and your ministry to successfully employ the Unity Identity Program.

Together, we are much more powerful than operating as separate agents. Through our collective efforts we are establishing an identity of oneness as we advance the movement of spiritual awakening and transformation through Unity, our positive path for spiritual living.

Kristen Preud'homme
Executive Director of Communication and Technology at Unity Worldwide Ministries
Kristen, ordained Unity minister, is responsible for overseeing events, graphics, printed and media communications of all kinds as well as directing the Unity Identity Program. Her focus is to create greater connection and communication among ministers, ministries and Unity Worldwide Ministries.
Debbie Allen
Communications Coordinator at Unity Worldwide Ministries
Debbie, (LUT in 2003) serves as UWM Global Assistance Specialist. She fills in any department needing extra assistance and coordinates the Unity Identity Program. In May 2017 she will be at Unity Worldwide Ministries for 20 years serving in Radio-Media, Development and Communications. She speaks and teaches in churches as requested.

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  • Gregory Porilo

    That all sounds very good but when I applied on behalf of our Unity church I was told that it was only available for Unity churches based in America even though it is being promoted by “Worldwide Ministries” and is being advertised as being “international”. It’s a very exciting idea but in the meantime I suggest that it should be clarified that the programme is not available in other countries yet.

  • Kristen Preud’homme

    Hi Gregory, the new brand identity is available to Unity leaders and ministries in the United States and Canada. We have explored the process for taking the brand to additional countries with an international trademark attorney and there are many considerations (including financial) and multiple organizations involved in getting a logo registered in a country and then administering the process within that country. While this is an ambition of both Unity Worldwide Ministries and Unity World Headquarters at Unity Village, and at this time we are unable to pursue this with our current level of resources both in personnel and funds. So at this time, the brand is available to leaders and ministries within the United States and Canada and we prayerfully open to being able to pursue this ambition in the future.