Communications Survey Results

Published on: September 1, 2014

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Following are the results regarding ministry communications that we thought might interest you. Many thanks to Dinah Chapman and Marti Hayes for their efforts in creating this survey and compiling the data. We are also very grateful to all of the Unity leaders who took the time to respond to this survey. 

SurveyCommImage11) What is your role in your spiritual community?
38 Answered / 5 Skipped
Most of the 38 respondents (63 percent) to Question 1 were senior ministers or spiritual leaders. Twenty-four percent were board members or officers; eleven percent were associate or assistant ministers; and three percent were licensed teachers.

 

SurveyCommImage22) Does your spiritual community have a communications plan?
43 Answered / 0 Skipped
Approximately 67 percent of the respondents have a communications plan, and approximately 33 percent do not.

 

SurveyCommImage33) Does your spiritual community have a crisis communication plan?
42 Answered / 1 Skipped
Approximately 74 percent of the respondents do not have a crisis communication plan. Twenty-six percent of the respondents have a crisis communication plan.

 

SurveyCommImage44) Does your spiritual community have plan to keep records safe (backed up) in the event of an emergency?
42 Answered / 1 Skipped

 

SurveyCommImage55) Does your spiritual community livestream its services?
41 Answered / 2 Skipped
The majority of respondents currently do not livestream their services.

 

SurveyCommImage6a

 

SurveyCommImage6b6) Which of the following communication media does your spiritual community use and approximately how often?
42 Answered / 1 Skipped

 

SurveyCommImage77) In your opinion, how effective are the communication channels you’re using for drawing in new people? Most frequent answer is highlighted.
42 Answered / 1 Skipped

Believed to be least effective for drawing in new people (percentage of respondents do not use):
Church’s YouTube Channel – 77.14%
Radio – 80%
Infomercials – 91.18%
LinkedIn – 91.43%
Instagram – 94.29%
Tumblr – 96.97%
Television/Cable TV – 97.14%

 

SurveyCommImage88) In your opinion, how effective are the channels you’re using for communicating with those already part of your spiritual community? Most frequent answer is highlighted.
41 Answered / 2 Skipped

Believed to be least effective for communicating with those in your spiritual community (percentage of respondents do not use):
Church’s YouTube Channel – 78.79%
Radio – 78.79%
Infomercials – 91.18%
LinkedIn – 88.24%
Instagram – 93.75%
Tumblr – 94.12%
Television/Cable TV – 97.06%

 

SurveyCommImage99) What content do you post?
41 Answered / 2 Skipped
The top six types of content posted are:
1 – Events, classes, workshops, and retreats –
92.68% / 38 respondents
2 – Affirmations – 70.73% / 29 respondents
3 – Quotes from Unity, New Thought, Jesus, Buddha, etc. –
68.29% / 28 respondents
4 – Sources for online prayer –
56.10% / 23 respondents
5 – Links to New Thought sites and articles – 43.90% /18 respondents
5 – Meditation – 41.46% / 17 respondents

Other information posted by respondents: Recommendations for Unity Books and Authors (31.71%), Human Interest Stories (29.27%), Breakthrough Success Stories Demonstrating Truth Principles (29.27%), Gratitude Exercises (14.63%), and Today’s Talks on Truth (www.unityworldwideministries.org/truth-talks) (4.88%).

 

SurveyCommImage1010) What do you believe are the positive tangible results in your spiritual community of your various forms of communications?
37 Answered / 6 Skipped.

 

 

Kristen Preud'homme
Executive Director of Communication and Technology at Unity Worldwide Ministries

Kristen, ordained Unity minister, is responsible for overseeing events, graphics, printed and media communications of all kinds as well as directing the Unity Identity Program. Her focus is to create greater connection and communication among ministers, ministries and Unity Worldwide Ministries.


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