Identifying Your Ministry Online “Voice”

Published on: May 10, 2017

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For center/church ministry or alternative ministry, this webinar* explores how to go about creating and using a consistent online “voice” for your ministry. The key question to ask is: If someone has been following your ministry online for several months, will they recognize your ministry upon arriving at an event or service? Studies show that individuals are most often visiting your website or social media platforms for up to 6 months before ever stepping foot at your event or service. Wow!

On this call we: 1. Identify the term “online voice”; 2. Discuss Culture & Candor; 3. Review Methods & Madness; 4. Provide resources, including the Unity Brand Identity Map which provides ready-to-use verbiage based on extensive research.

Watch/Listen to the webinar here.  (Be aware: ~30 second sound delay)

Download the PowerPoint here: UWM_Identifying Online Voice 042717

Feel free to leave comments below if you have questions or experience to offer. Additionally, you can request to join the Facebook group: Connecting via Social Media SEMINAR. This group contains the history of activity for the three seminars presented at the 2016 Unity People’s Convention and is a place for continued dialogue.

*This webinar was made possible by the support of a grant from the John Templeton Foundation. The opinions expressed in the call are those of the author(s) and do not necessarily reflect the views of the John Templeton Foundation.

Jacquie Lenati
Media Production Coordinator at Unity Worldwide Ministries
Rev Jacquie Fernandez-Lenati, [email protected], serves our Unity Worldwide Ministries staff as our media production coordinator, producing digital content and support for Unity ministries. Visit

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