The Face of Social Networking

Published on: March 1, 2011

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Posting, friending, apps, wall. If you aren’t familiar with these terms you are missing the boat—that is the social networking boat, better known as Facebook. That’s right. Facebook is being used today by over 400 million people and is attracting 700,000 new users per day. What better way to reach your spiritual community?

Ministries are jumping on board left and right, creating fan pages to connect with their congregants as a means for developing relations and giving them a vehicle to express what is on their minds. Facebook is about providing content and a place for transparent discussion. Ministry leaders can use the page by engaging dialogue about a topic prior to sharing their message on Sunday morning, giving them more insight to the pressing issues that face the congregation. It is also an ideal place to share information about upcoming events, programs that are offered, or photos from a recent activity your ministry supported. Get to know the people in your congregation and grow as a community. Your Facebook page opens the doors of your ministry to the public and gives everyone a chance to see for themselves what you have to offer.

Recently, Unity Worldwide Ministries launched our Facebook page and since October 2010 has welcomed nearly 600 fans with an average of more than 200 visits per week. Visit us at and see how we can help your ministry flourish and prosper. We strive to keep things fresh by adding something new each day, like a video of an upcoming or recent presenter, photos from a current event, or an inspirational quote to help lift your spirits. The goal is to create a Unity community to get people engaged, share a comment, follow a link for more information, and share experiences with one another. This is how networking grows and becomes viral.

Set sail on a networking journey that will expand your ministry and your social and mental horizons. It will quickly become part of your daily routine and at the same time be a beacon for the world to see. Isn’t it time you created a page for your ministry? Just go to and follow the step-by-step instructions.

John Lombardo

John formerly served as Unity Worldwide Ministries’ media specialist and is now Account Manager at Digital Video Midwest (DVM) and Nuvidia.

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